Rolex Watches

Rolex SA is a world famous Swiss company that manufactures luxury wristwatches. They are one of the top global brands with an estimated revenue of $3 billion.

Rolex SA is an innovator when it comes to watchmaking. It was the first to introduce the waterproof watch case. It was also the first one to introduce a wristwatch that had a date on its dial. Rolex was also the first company in the watchmaking industry to get t chronometer certification for wristwatches. Until now, Rolex is unbeaten when it comes to the most number of certification in chronometer movements for wristwatches. Rolex was also instrumental in the development of quartz watches. They were also able to create the first ever watch that was water resistant to up to 330 feet. Rolex is also famous for creating sports wristwatches that can be used for mountain climbing, aviation, and deep-sea diving. Their models "Oyster Perpetual Sea Dweller 2000" and "Rolex submariner" were among the popular lines of their sports wristwatches.

Rolex Watches

The "Oyster Perpetual Sea Dweller 2000" is unique as it has this helium release valve that is able to release the helium gas when a build-up occurs during a decompression. Another popular sports wristwatch that Rolex released was called "Rolex GMT Master II." These were used by pilots of a famous airline, the Pan Am Airways, to help them with their transcontinental flights. The other sporst watches were the "Explorer" and "Explorer II." They were specifically designed for mountain climbing. Many mountain climbers who joined the Everest Expeditions found the watches very useful at high altitude places.

Rolex SA now has three lines of watches. These are Cellini, Professional, and Oyster Perpetual. Some of the models of the modern Rolex Oyster line are: Yatch-Master, Day-Date, Yatch Master II, Day-Date II, Sea Dweller, Masterpiece, Oyster Perpetual, Sea Dweller DeapSea, Submariner, Daytona Cosmograph, Explorer I, Explorer II, Air King, Date, Datejust, Milgauss, Datejust Turn-O-Graph, GMT Master II, and Lady Datejust Pearlmaster. These Oyster watches have bracelets called "President," "Oyster," and "Jubilee." The Rolex watches vary in prices depending on the watch models. They Oyster steel watches range from $4500 to $9200, whereas, the Submariner gold watches range from $20000 to $28000. Rolex also manufactured less expensive watches until 2004. These watches were under the brand name called "Tudor."

Rolex watches the one of the most counterfeited brands in the market today. Most of these fake Rolex watches are manufactured in China. They are sold from $5 to $1000. More than 75% of these fake Rolex watches are the "Rolex Oyster Perpetual" models. These are oftenly called "Fauxlex," "Trolex," or "Folex." These fake Rolex watches are often offered through E-mail spam.

Rolex watches are very significant to popular culture. In the James Bond movies, James Bond was usually seen wearing a "Rolex Oyster Perpetual" model. James Bond was last seen wearing a Rolex watch in the "Dr. No" sequel; after which, it was replaced by another brand of watch.