TW Steel Watches

These are three most important S’s that comes to mind when you talk about TW Steel watches. The watch brand has established an incredibly distinct place in the market and its identity is easily recognizable in not only the timepieces themselves but in their communications as well.

TW Steel Watches

Size matters

TW Steel watches revel in its oversized reputation, and quite literally at that. The brand has been known to specialize in oversized watches that are upshots of cutting-edge technology as well as illustrious design. Its unique market positioning has enabled TW Steel to be a cut above the rest and one that is definitely unmistakable. One can easily recognize a TW Steel because of its tough and robust exterior, two characteristics that ascribe to the brand’s identity. Apart from its size, the watches are highly reliable and precise, making it an attractive choice for the unambiguous watch wearer. TW watches are undeniably distinguished, living up to their sizable repute not just in its physical attributes but in its performance as well. The pieces are conceived from an amalgam of the best in watchmaking technology. Top Swiss and Japanese expertise comprise these notably large watches, tendering more possibilities in time telling. TW Steel banks on precision timekeeping and promises dependability especially during those highly discerning moments.

Steel strength

As the name implies, TW watches are distinctly made with steel, part of what gives it that one-of-a-kind appearance. The use of steel also contributes to the formation of their brand identity, one which exudes a tough, strong sense of character. Its personality brings about a no-fuss, no-frills type of disposition and rightfully so, since these watches are all about getting things done. Doing away with the usual pretenses that come with other designer watches, TW Steel imparts an industrial vibe combined with a renewed luxury that captures an unequivocal audience.

Partnering with speed

TW Steel has been named the official time partner of A1GP Motorsport and pertinently so as it fittingly corroborates the brand’s persona. The contract will be in effect beginning this 2008/2009 season and will continue to do so until the next three years. The A1GP World Cup race is fast, exhilarating and adrenaline-pumped. There is no doubt that this match-up will be favorable for both institutions since it shall aid in building and promoting each other other’s corporate identity. TW precisely targets the young and vibrant audience of the A1GP races just as they would befittingly be keen finding a timepiece that suits their distinctive lifestyle and personality. Broadcasted in over 150 countries, this worldwide event is considered to be a vital and contingent element in TW Steel’s communications campaign. As the official timekeeper of the spectacular racing event, TW maintains its precision and accuracy in delivering key results. The company has already created a special edition A1GP World Cup Motorsport watch to complement the said collaboration.

First introduced into the market three years ago, TW Steel has quickly made its mark in the watchmaking industry. The company believes that it has what it takes to become the largest brand in the oversized watches segment and indeed it has shown impressive growth over the course of its existence. TW Steel currently carries three collections, aptly named to suit its inimitable character: Canteen Style, Goliath and Grandeur.